About
Badger Consulting Group was founded by Brad Weisman and Howard Kaufman to help middle-market companies overcome one of their most critical challenges: sustainable revenue growth.
Combining decades of corporate leadership, entrepreneurial experience, brand building, and business development, Howard and Brad bring a practical, results-oriented perspective to companies seeking to unlock new opportunities and accelerate growth.
Their approach is rooted in real-world experience—not theory. Having built brands, launched products, developed growth strategies, and led organizations across both B2B and B2C markets, they understand the challenges business leaders face when navigating growth, change, and increasingly competitive markets.
Brad Weisman
Brad Weisman is an accomplished entrepreneur and brand builder with extensive experience launching and growing innovative consumer businesses.
He co-founded the winter apparel brand Shwalla, which attracted investment from the founder of The North Face, as well as the former owner of the global soccer brand Umbro. Brad also worked with retired Olympians to launch MLX Hockey Skates, a disruptive performance brand that was ultimately acquired by Easton Hockey.
Throughout his career, Brad has demonstrated a unique ability to identify market opportunities, build compelling brands, and transform innovative ideas into successful businesses.
Howard Kaufman
Howard Kaufman brings extensive executive leadership and entrepreneurial experience spanning some of the world's most recognized companies and emerging growth businesses.
His corporate leadership experience includes executive roles with Time Warner, PetSmart, and The Home Depot, complemented by a career spent building and scaling businesses across both B2B and B2C markets.
From developing and nurturing brands to leading strategic growth initiatives, Howard has consistently focused on creating the strategies, systems, and organizational alignment necessary to drive sustainable revenue growth.