Badger helps privately held companies find and capture their next wave of profitable growth - bringing Fortune 500 marketing, sales, customer and digital expertise without the Fortune 500 overhead.
About
Badger Consulting Group was founded by Brad Weisman and Howard Kaufman to help middle-market companies overcome one of their most critical challenges: sustainable revenue growth.
Combining decades of corporate leadership, entrepreneurial experience, brand building, and business development, Howard and Brad bring a practical, results-oriented perspective to companies seeking to unlock new opportunities and accelerate growth.
Their approach is rooted in real-world experience—not theory. Having built brands, launched products, developed growth strategies, and led organizations across both B2B and B2C markets, they understand the challenges business leaders face when navigating growth, change, and increasingly competitive markets.
Brad Weisman
Brad Weisman is an accomplished entrepreneur and brand builder with extensive experience launching and growing innovative consumer businesses.
He co-founded the winter apparel brand Shwalla, which attracted investment from the founder of The North Face, as well as the former owner of the global soccer brand Umbro. Brad also worked with retired Olympians to launch MLX Hockey Skates, a disruptive performance brand that was ultimately acquired by Easton Hockey.
Throughout his career, Brad has demonstrated a unique ability to identify market opportunities, build compelling brands, and transform innovative ideas into successful businesses.
Howard Kaufman
Howard Kaufman brings extensive executive leadership and entrepreneurial experience spanning some of the world's most recognized companies and emerging growth businesses.
His corporate leadership experience includes executive roles with Time Warner, PetSmart, and The Home Depot, complemented by a career spent building and scaling businesses across both B2B and B2C markets.
From developing and nurturing brands to leading strategic growth initiatives, Howard has consistently focused on creating the strategies, systems, and organizational alignment necessary to drive sustainable revenue growth.
Experience That Drives Growth
Together, Howard and Brad combine the strategic discipline of corporate leadership with the agility and resourcefulness of entrepreneurship.
Badger Consulting Group helps business leaders identify opportunities, remove barriers to growth, and build practical strategies designed to create measurable and sustainable results.
Because growth isn't just about having a strategy.
It's about knowing how to make it happen.
The Badger Growth Framework
Creating sustainable growth and business transformation starting with answering key business questions
-
Find The Growth
- Where should we grow?
- Which customers are the most valuable?
- Where are there untapped revenue opportunities?
- Why do customers choose us?
- Why don't prospects buy?
-
Build The Growth
- Is our brand differentiated?
- Is our value proposition compelling?
- Are we selling features or outcomes?
- Which products or services should we introduce?
- How do we translate customer insights into new products?
-
Monetize The Growth
- What is our pricing strategy?
- What are our gross margin targets?
- How is our sales effectiveness?
- How is our ad strategy performing?
- B2B / B2C channel mix?
- Amazon strategy?
- e-commerce?
- Promotional Strategies?
-
Execute The Growth
If team bandwidth or core competency is a challenge, Badger can help execute and project-manage the plan.
Typical process - 30-day growth diagnostic / 90-day growth plan development / 6-12 month execution timeline and evaluation
Deliverables are developed that become a
sustainable competitive advantage
Voice of the Customer
“Engaging with Brad and Howard really set us up with the right footprint and a more focused approach for evolving our company to both focus on the customer and deliver better performance”
Ray Anderson “The team appreciated Brad and Howard's collaborative approach - it was solutions oriented and certainly makes us think and respond faster to changing market opportunities too.”
Laurie Taylor “Brad is the high energy entrepreneur that comes up with all the creative ideas, and then dumps to Howard who has to execute all the work.”
Joseph Orri